Flowers Ealing Privacy Policy

Name: SWEET LOVE
Brand: Flowers Ealing
Price: 109.00 GBP
Availability: InStock

Overview

This Privacy Policy describes how Flowers Ealing processes, stores, and protects personal information collected from customers placing orders within Ealing and the surrounding districts. Compliance with the UK General Data Protection Regulation (GDPR) is our priority, ensuring your information is handled lawfully, fairly, and transparently.

Information We Collect

When you make a purchase or interact with our services, Flowers Ealing may collect and process the following categories of personal data:

Identification Information: Name, billing and delivery address.
Contact Details: Phone number and, if provided, email address.
Order Details: Flowers and products ordered, order notes (such as delivery instructions), and messages for gift cards.
Payment Information: Payment method used, last four digits of payment card (for verification), and transaction details. Complete payment card information is processed by our payment provider and not stored by Flowers Ealing.
Technical Data: IP address, browser type, device identifiers, and use of cookies necessary for website functionality and order processing.
Customer Communications: Correspondence with our team, including service queries and feedback.

Lawful Bases for Processing

Flowers Ealing only processes your personal data in accordance with lawful bases set out by the GDPR:

Contractual Necessity: To process, fulfill, and deliver your orders, or provide requested services.
Legal Obligations: For compliance with accounting, taxation, and regulatory laws.
Legitimate Interests: To improve our services, prevent fraud, and ensure security. We balance our interests against your rights and freedoms at all times.
Consent: For marketing communications or optional data collection, we seek your explicit consent. You can withdraw consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

Processing and fulfilling your flower order requests.
Communicating updates regarding your orders or delivery.
Facilitating payments securely through trusted payment processors.
Keeping records for accounting, tax, and legal requirements.
Improving customer service through analysis of feedback and customer interactions.
With consent, sending you relevant updates, offers, or promotions regarding our products and services.

Data Retention

Flowers Ealing only retains your personal data for as long as is necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. The general retention periods are as follows:

Order and Transaction Data: Retained for up to 7 years to comply with accounting and taxation laws.
Marketing Data: Retained until you withdraw your consent or unsubscribe from marketing communications.
Technical Data and Cookies: Retained for a maximum of 12 months unless cookies are cleared by the user.

Once retention periods have ended, we securely delete or anonymise your data.

Processors and Data Sharing

To operate effectively and deliver our services, Flowers Ealing may share your information with selected third-party service providers (“processors”) under strict data processing agreements. These include:

Payment Processors: Securely handling transactions and refunds.
IT and Website Providers: Facilitating order processing and website operations.
Delivery Partners: Ensuring accurate delivery of your orders.
Accountants and Legal Advisors: As required for compliance and dispute resolution.

All processors are vetted for GDPR compliance. Your data will never be sold or shared for unrelated third-party marketing.

International Transfers

In rare cases, Flowers Ealing or its processors may transfer your personal data outside the United Kingdom. Where this is necessary, we ensure that adequate safeguards are in place, such as Standard Contractual Clauses or confirmation of adequacy under UK law.

Your Rights

Under the GDPR, you have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request corrections to inaccurate or incomplete data.
Right to Erasure: Request deletion of your data when it is no longer necessary for processing, or where consent is withdrawn and there are no other legal grounds for retention.
Right to Restriction: Request limitation of processing in certain circumstances.
Right to Object: Object to processing where we are relying on legitimate interests or direct marketing.
Right to Data Portability: Request transfer of your data to another service provider, where technically feasible.
Right to Withdraw Consent: Withdraw your consent at any time for processing based solely on consent.
Right to Lodge a Complaint: Raise concerns with the Information Commissioner's Office (ICO) if you believe your data is being handled unlawfully.

Protection and Security

Flowers Ealing applies industry-standard security measures to protect your data, including encryption, access controls, and regular review of processing practices. All staff and processors are trained in data protection responsibilities as mandated by the GDPR.

Applicability

This Privacy Policy applies to all Flowers Ealing customers placing orders from Ealing and the surrounding districts. We may update this policy periodically to reflect changes in legal requirements or our data processing activities. Changes will be effective upon posting the revised policy on our website with an updated effective date.

Contacting Us About Your Data

If you wish to exercise any of your data rights or have questions about how Flowers Ealing handles your personal information, you can contact us via the channels provided on our website. We will respond promptly to all enquiries and requests regarding your privacy rights.